burgons of eyemouth

As part of a Scottish Enterprise initiative we were asked to create a brand and develop packaging aimed to attract retailers Aldi and Morrisons to this small harbour side Scottish Crab Company. The company make exceptional crab products but needed to develop a brand that would appeal to the retail multiple buyers. The name created was a simple communication of where the crab originated.

The packaging was designed to reflect the traditional Scottish heritage of the company and to create a strong premium look for the range. Additional on-pack communication was included to highlight the provenance and the high Omega 3 content of the products. The company successfully listed all three products with their targeted retailers.