castle maclellan

Castle MacLellan are one of the biggest brands in Pâté, we re-positioned their range by designing new packaging to reflect the quality of the product. With recipes inside the pack to engage the consumer and promote the full range, we further strengthened the brands communication on-shelf by creating a strong generic shelf ready display

As part of the re-positioning of the brand we instigated a strong advertising and marketing campaign in the major food magazines in the run-up to Christmas. The combination of which resulted in brand sales increasing by 43% in comparison to the previous year, a major success!