Galaxy was our first project for Mars UK, after which we were asked to develop their other confectionary brands into chilled dessert products. Working with the development team at the production site in Wales, we sketched concepts and brainstormed product ideas at test production meetings.
The Galaxy brand had been developed for paper wrap printing and had not considered other more course printing methods at the time. As we had to retain brand consistency, sometimes with limited colour options due to print restrictions, a new formula of logo colours was developed for each type of substrate used. The launch was a major success.