Working with Gillian McKeith is great fun. We approached Gillian’s company with the view of persuading the star of ‘You are What you Eat’ to endorse a range of products for one of our clients. Our commercial pitch must have been well received as after the meeting we were asked if we would be interested in creating a new brand and product packaging for Gillian.
We worked with her marketing team to create a range of material including brand guidelines for a wide range of media. We then developed this further by creating product ideas and presenting them to carefully chosen manufacturers to consider under a brand licensing agreement, as Gillian’s recipes require specialist food knowledge.