Barbour contacted us to re-design their whole accessory range to create a cohesive brand experience. As products and packaging are sourced from all over the world they asked us to supply packaging design guidelines once the branded packaging styles had been created. As there are three ranges of accessories; – Hunting & Fishing, Sport and Fashion, we created a different look for each range.
Merchandising is an important factor to Barbour, so we designed a grid scheme of fixed sized packaging in single and double widths and lengths to allow for displays to be ranged or mixed, depending on the retail display space available. The packaging requirements covered a large range of materials and substrates as well as printing processes, so we worked in close co-ordination with all of their packaging suppliers.