Primula asked us to design a number of ranges under their Primula brand targeting different market sectors with different product offerings. The premium positioned Deli range uses delicious food photography to entice the more discerning consumer. The Cheddar spread range is designed to appeal to the consumer wishing for a convenient but tasty sandwich filler.

The Primula Kid’s range is positioned to appeal to mum’s and kids alike as a fun way to prepare cheese snacks, using bright colours and highlighting the nutritional benefits of the product. Primula Pods is designed as a Kid’s Lunchbox snack, packaged in net bags inside a strong SRP, the range features the adventure of the Nibbles family in cartoon illustrations.