the biltong man

The snacking, impulse purchase market is tightly competitive. When we first met the team from the Biltong Man we were very impressed with their commitment and self-belief. We worked closely with them to create a strong and engaging iconic brand identity designed specifically to appeal to the identified sector of the male market.

Created in the style of a branding iron and printed with a foil blocked nose ring the bull’s head and ‘Respect the Beef’ strap line were designed using powerful imagery. This was continued through the packaging design with the shelf displays engineered to have a ‘broken crate’ frontage to display the products.