trees can’t dance

Working with artisan food companies is always a real pleasure as it gives us the opportunity to develop new product ideas aimed at niche markets. When we first met this specialist chilli sauce producer and his family they were leaning towards naming their brand Baddcock & May, family names with a historic past.

An initial meeting established that they wanted an original, distinctive brand with it’s own unique personality, so we created a new name and Trees can’t Dance was born. By not linking it exclusively to Chilli the new brand had the potential to be developed into a wider range of product offerings and extend beyond food.