Wicken Fen came to us to re-position their brand to counter a dip in sales the company had suffered, to appeal to health conscious foodies, as well as the vegetarian and vegan market. The range offering was extended to a core of five products, plus some seasonal variants, using strong colours to define each choice.

Re-positioning the brand and food packaging has created an increase in consumer demand for the products, higher sales and more stockists. We are working with the company to develop new ranges of products under the Wicken Fen brand aimed at different categories of the market.