2 pure – pet fresh

2 Pure had developed a patented formula which eradicated odours. They came to us initially with the idea of launching into the household market, targeting the retail multiples. However during initial research we discovered that the product was far more suited to the pet market and developed the brand to target specialist retailers.

As the product was excellent at controlling pet odours in kennels, pet beds, hutches and cages we worked with their team to develop formulas that were suitable for each category of animal. An FSDU design was developed to display all three products making it ideal for the medium to large size retailers.