When we started working with Focus Consulting we suggested they change their name to Focus LPG as it communicated more clearly the area they specialised in. We created a new brand identity and rolled it out across the company, including their fleet of transits and 4 x 4 pick-up trucks. Their engineers and customers loved the new look.
We not only re-branded the company, we set about looking at alternative markets for them to explore with their skill base. Four sectors were identified and a plan created to engage these new markets and acquire new customers. An exhibition stand was created for trade shows and their sales team coached with the new tone of communication.