A Global brand of access platforms sold across 16 countries, Snorkel required a facelift! We were asked to design a new brand identity and research was undertaken to establish the perceived values of the brand both in the UK, USA and Europe. The brand was re-positioned with a new identity and tone of communication. The colour scheme had been chosen to make the brand standout and be instantly recognisable when the products were seen.
The brand identity project was a multi language one and included product badging, spares packaging, exhibitions, showroom graphics and literature. Brand identity guidelines were produced for the company to prevent the brand being misused and a digital approval process created for the UK Head Office to oversee brand usage overseas.