With the need to catch and consume fish in a more sustainable way, Enspire also created the brand for the Creel Fish club, a fish box scheme in which fish lovers can sign up to and receive a sample of the latest catch that week. Find out more about how the Creel Club works here.
As EU legislation now requires fishermen to land 100% of their catch by law, meaning that a much larger percentage of lesser known fish is landed in UK harbours. Along with the Northumberland Seafood brand design Enspire also developed the sub brand for The Creel Club called Ugly Fish which members could opt in to. It is designed to encourage more people into eating less popular types of seafood which are in season, in order to protect the fish stocks of the more commonly overfished breeds such as Salmon and Cod.