At enspire, we have worked on a number of point of sale design projects large and small. From, large window displays to small shelf barkers. The extent of the point of sale we have designed is broad to say the least.
The purpose of point of sale (POS), as well as point of purchase (POP) is to grab the attention customers. Whether, that is from outside the store, for example, window displays, posters etc. Or for the most part within the store itself. Such as, CDUs, FSDUs, shelf strips etc. There are many ways point of sale can be used. For the purpose of drawing attention to an offer, a competition or new product launch.