burgons of eyemouth

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  • Burgons of Eyemouth Scottish Isles Crab Product Brand Design
  • Updated packaging design for Burgons of Eyemouth Crab
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As part of a Scottish Enterprise initiative we were asked to create a brand and develop packaging aimed to attract retailers Aldi and Morrisons to this small harbour side Scottish Crab Company. The company make exceptional crab products but needed to develop a brand that would appeal to the retail multiple buyers. The name created was a simple communication of where the crab originated.

The packaging was designed to reflect the traditional Scottish heritage of the company and to create a strong premium look for the range. Additional on-pack communication was included to highlight the provenance and the high Omega 3 content of the products. The company successfully listed all three products with their targeted retailers.

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