facebook advert tynedale hospice at home

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Facebook advert created for Tynedale Hospice at Home, who are a charity based in Hexham, Northumberland. They provide palliative nursing care to people in their own homes. As well as, bereavement support for their families. At Tynedale, they also have a group of volunteers who provide hospital transport for people who live in the rural community surrounding Hexham.

The brief was to create a social media and print campaign.  The aim of which, was to increase awareness of the work of Tynedale Hospice and get new regular donations via text. The campaign we produced focused on “Where would you prefer to spend your last days?” in a hospital or at home.

From creating the separate slides, when then set about producing and managing the Facebook/Instagram campaign for them. This involved producing the artwork, specify the cost they wanted to spend per day and setting the target audience. The latter involved assigning a target area, specifying the target age group and the likely interests of the people we were trying to target. The campaign ran for a week and reached over 6,000 people, of who 126 actively clicked the advert.

Along with the social media campaign, we also converted the slides into a 30-second cinema advert.

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