From creating the separate slides, when then set about producing and managing the Facebook/Instagram campaign for them. This involved producing the artwork, specify the cost they wanted to spend per day and setting the target audience. The latter involved assigning a target area, specifying the target age group and the likely interests of the people we were trying to target. The campaign ran for a week and reached over 6,000 people, of who 126 actively clicked the advert.
Along with the social media campaign, we also converted the slides into a 30-second cinema advert.