Re-positioning a brand to engage a younger audience is a challenge we love. Working closely with Primula we researched their products competition, evaluated its appeal, shelf presence and communication. We recommended that the pack orientation be changed to increase its shelf presence.
A more distinctive sub-brand for Dippers was created with additional on-pack communication, to promote the products nutritional values and the message that it was a fun way for children to eat. After the re-launch we were delighted to be told that the sales had increased by 40%.