eduk8 worldwide have been designing and supplying a unique range of educational based toys for over 16 years. Being well known in the education sector they came to enspire to help expand their presence to retailers with new branding and toy packaging design. To start with we looked at the branding for the retail side eduk8 ‘n’ Play. We came up with the idea of turning the 8 of eduk8 in to a light bulb to emphasis eduk8’s philosophy of encouraging learning through play.
With the new retail brand in place enspire undertook the design and development of a new website along with cover designs for both the retail and education catalogues. The third step was to develop the packaging style for the eduk8 ‘n’ Play toy range. Beginning with the packaging design for a new wood cargo ship to be launched by eduk8 ‘n’ Play. The idea was to make the packaging fun and engaging to stand out on the shelves of toy shops.